China Strategy

China Strategy

You don't have a China problem — you have a China strategy gap. We help you decide whether and how to enter China, then turn the plan into a working local presence: the right entity or office, team and operating processes.

What we do

China Strategy

Research

Market Research

Understand whether the market is worth entering, and how — demand, competition, channels and the regulatory reality.

Entry

Entry Strategy

WFOE, JV or acquisition; online-first or offline-first — decide the right way in.

GTM

Go-to-Market

How your product or service wins customers: target buyers, positioning, channels, localized messaging, outreach and a launch plan.

Deals

JV, Partnership & M&A Advisory

Find the right partner and get the structure and terms right; entering by acquisition or investment? We help you find targets, weigh opportunities and assess risk.

People

China Team & Talent

Plan the local team your strategy needs. We help recruit sales, business development and digital marketing talent, with executive search and compliant EOR or staffing support before or after entity setup.

Setup

China Entity, Office & Team Setup

Establish a practical base for your China operations. We help you assess the right entity and office setup, coordinate WFOE registration where appropriate, recruit and organize a local team, and put day-to-day operating processes in place. The location, staffing plan and regulatory steps are shaped around what your business will actually do in China.

Who it's for
Brands weighing whether to enter ChinaCompanies choosing an entry mode: WFOE, JV or acquisitionB2B companies planning a China sales approachBusinesses building a China office, entity or local team
How we work

How we work

1

Diagnose

Start from your sector, product, stage and goals to define the core question.

2

Research

Combine market, competitor and regulatory research with data — not guesswork.

3

Strategy & entry mode

Decide target segments, positioning, entry mode and business model.

4

Set up to operate

Coordinate the entity or office, local hires and operating processes needed to carry the plan through.

Other service pillars

Let's talk about your China plan

Tell us about your business and we'll come back within 24 hours with an initial plan and milestones.

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