Strategy

China Market-Entry Strategy

Before committing resources, get clear on whether, where and how to enter China. We turn a vague ambition into an evidence-based strategy and a roadmap you can actually execute.

What we do

China Market-Entry Strategy

01
Research

China market & competitor research

Demand, competitive landscape, price bands, channel structure and the regulatory environment — judgement backed by data.

02
Prioritization

Segment & city prioritization

Rank segments and cities so you know where to start and why.

03
Entry mode

Entry-mode & localization strategy

Cross-border, distributor, JV or WFOE — the right way in for your resources and pace.

04
Roadmap

Business case & roadmap

Phased goals, budget, org and milestones so execution has a plan to follow.

How we work

How we work

1

Diagnose

Start from your sector, product, stage and goals to define the core question.

2

Research

On-the-ground research plus data — not guesswork.

3

Strategy & entry mode

Decide target segments, entry mode and business model.

4

Roadmap & milestones

An executable plan that hands off cleanly to the other three pillars.

Other service pillars

Let's talk about your China plan

Tell us about your business and we'll come back within 24 hours with an initial plan and milestones.