Sailer Partners helps international brands and service companies enter China and grow there. With a China-based team and a global outlook, we don't just hand you a plan — we set up the entity, open the channels, and run the operations with you.
From deciding whether and how to enter, to incorporating, distributing, and operating — one team, end to end, with no gaps between deciding and doing.
Understand the real market, size the opportunity, and choose the right way in.
Use acquisition, joint ventures, or local partners to gain speed, licenses, and reach.
Get on the shelf and on the screen — offline retail plus China's e-commerce platforms.
Set up and run the back office: entity, finance, compliance, and operations.
We're strategy-led but outcome-obsessed: store live, products distributed, entity running — delivered against clear milestones.
We start from your sector, stage and goals to judge the opportunity and pick the right way into China — not a template.
Local partners and specialists execute directly from our Shenzhen HQ — not advice delivered from a continent away.
Strategy, deals, channels and corporate services sit under one roof — no juggling five vendors.
From decision to execution with no gaps — outcome-driven, stage-gated, with you until it actually works.
Our team spans key markets across Asia, Europe and North America, with local partners delivering on the ground. Tokyo office under construction.
Shenzhen
Hanoi
Kuala Lumpur
Jakarta
Davao
Tokyo (soon)
Warsaw
Minneapolis
"The hard part of China isn't the idea — it's actually operating on the ground. Sailer's value is taking you from strategy all the way through execution."
Market observations, on-the-ground lessons and trends for brands building in China. (Placeholder articles — swap in real links anytime.)
Placeholder summary — why the how matters more than the whether.
Placeholder summary — Tmall Global, JD Worldwide and beyond.
Placeholder summary — getting the foundation right before you scale.
Insights and updates on entering and operating in the China market — for international brands and decision-makers. (Add your LinkedIn company-page link here.)
Visit our LinkedIn page →We help international companies achieve sustainable growth in the Chinese market through deep local research, clear strategy, and tailored, hands-on execution — staying with you from decision to operation.
Tell us about your business and we'll come back within 24 hours with an initial plan and milestones.