Sailer is a China business consultancy — your team inside China. We connect consumer insight and entry strategy with local setup, sourcing and sales, helping you build and run the operation behind your China plans.
Establish the right entity or office, recruit a local team and put operating processes in place. Where a WFOE makes sense, we help coordinate setup and connect it to the people and workflows your business needs.
From robotics components to smart devices, our China-based team helps you qualify and manage suppliers, develop samples, run purchasing and quality follow-up, and coordinate export logistics.
Reach Chinese business buyers directly and consumers through WeChat, WeChat Channels and RED. Our local team helps you find prospects, generate leads and follow up — with the setup needed to sell.
Douyin
Kuaishou
WeChat
Understand the needs, habits and cultural meanings behind consumer choices. Use those insights to shape products, experiences and a brand proposition that fits China.
Understand your audience, choose the right entry path, set up locally, source products and sell in China — with one team on the ground.
Choose the right way into China, then establish the entity, office, team and operating processes your plan calls for.
Develop and source tech products with qualified suppliers, China-side procurement, quality control and export logistics.
Reach Chinese business buyers and consumers through direct outreach, digital lead generation, local sales and the right operating setup.
Find the consumer and cultural shifts that matter to your category, then turn them into stronger product and brand decisions.
We're strategy-led but outcome-obsessed: store live, products distributed, entity running — delivered against clear milestones.
We start from your sector, stage and goals to judge the opportunity and pick the right way into China — not a template.
Our China-based team and local specialists coordinate setup, people, suppliers and day-to-day delivery from Shenzhen.
Consumer insight, entity and team setup, sourcing and sales connect through one China-based team.
From decision to execution with no gaps — outcome-driven, stage-gated, with you until it actually works.
Nine offices of our own across China, Asia, Europe and North America — with local people delivering on the ground.
Shenzhen
Hanoi
Kuala Lumpur
Jakarta
Davao
Seoul
Shanghai
Warsaw
Minneapolis
From faster sourcing to real cost savings — and being there when a supplier lets you down.
Market observations, on-the-ground lessons and trends for brands doing business with China.
Where the growth is — and how global brands are capturing it.
What a $66B fast-fashion giant reveals about China's manufacturing edge.
How China's platforms win new markets — lessons for any cross-border play.
Insights and updates on entering and operating in the China market — for international brands and decision-makers.
Visit our LinkedIn page →Sailer is a China business consultancy. We're on the ground in China with our own teams — a partner, not an agent, with no hidden factory kickbacks. Two-way cross-border expertise, end to end from strategy to execution.
Our own team inside China — not a remote agent emailing factories on your behalf.
Transparent pricing, no hidden factory kickbacks. We win when you win.
We also take Chinese companies global, so we understand both sides of the trade.
Strategy, sourcing, selling and setup — one partner, not five vendors.
Scan to reach us on WeChat, email our China team, or book a free market-entry call — we'll come back within 24 hours.
Scan the QR code to chat with our team about entering China.
Email Info@sailerpartners.com — we reply within 24 hours.
